ABOUT TRIBE22

We are Tribe22, launched in 2017. Our expertise is in luxury and high value image and branding. We specialize in helping to design and implement new types of commercial business models and new retail formats from O2O experience, showrooming, pop up store and more, as well as developing creative customer centric strategies for shopping malls or any luxury retail business. We can recommend what are the best practices to increase footfall in mall, through customized CRM/engagement programs and how to enhance customer experiences.

OUR EXPERTISE AND DIFFERENCES

We have 15 years of business in Asia, 20 years of luxury management and understanding new consumer expectations and 25 years of successful distribution and commercial decisions.
From generating concepts and innovative ideas to implementing solutions and measuring performance and benefits.

We have the network of experts and talented professionals all over the world: in Paris, London, New York, Los Angeles, Miami, Milan, Hong Kong, Shanghai, Beijing, and Singapore…leading to high business value collaborations and new consumer experience.

We are constantly exploring upcoming inspiring designers and niche fashion and lifestyle brands who are setting the fast-changing and sustainable retail trends.

MEET THE TEAM

Our Team Members

From diverse background, with same values on how to work and perform. Passionate, using disruptive creative process, project management expert, consumer-centric minds, client services obsession. Connectors and believers in compassion and empathy.


Miffy Yam	Marie-Helene Prevot	Moki Yu

Ali Nadifi		Angelina Molchanova

Vicki Chan	Esther Kam	Gamily Cheung

Marie-Hélène Prévot

Director

From 25 years experience in brand management and retail strategy for luxury and high-end brands and corporate and an international career with 15 years based in Hong Kong, Marie-Hélène Prévot has established an extensive and solid network of experts and professionals all related to retail. This allows Tribe22 to provide relevant strategies and innovative solutions for retail revamping and transformation projects. Rebranding, reinforcing brand image and commercial approach are today essential in the context of drastic changes happening in consumption behaviours within the whole “Chinese Asia”.